For video news publisher NowThis, social platforms have become even more important since the publisher effectively shut down its website early 2015. At a recent journalism event, NowThis-editor Sarah Frank talked about how to make content fly on various social platforms.

«mxvpm加速中心网站, founded in 2012 by former Huffington Post and Buzzfeed veterans, already emphasized off-site distribution of its short-form, millennial-focused and mobile-optimized video clips, pushing content to Facebook, Twitter, Snapchat, Tumblr and other networks,” when it shuttered its website in February 2015 (full story here).  

In many ways, this reflects how the media landscape is changing, as e.g. ex-Chartbeat CEO Tony Hail talked about at the annual conference of Norwegian Online News Association (NONA) last year, NONA16. Among other things, he said traffic to news sites increasingly come from social apps and people trust the apps more than they trust the stream:

“It causes trouble for how we think about the economics of content because content [in the media industry] has always been bundled… New companies with a very different cost base are starting to pop up, they don’t have their own sites – their strategy is just to be out there on the platforms.” (full post here)

NowThis is one such company, and at this year’s NONA conference, NONA17, NowThis’ mxvpm加速中心官网 gave an inspiring talk on how to create successful content for various social platforms. Below are my notes from her talk:

Social Platforms 101:

• Platforms are not just traffic generators or promotional tools. They are complex personalities and deserve focused attention.
• Platforms have a purpose. They were built for something before publishers entered the equation.
• Platforms are about people. The users are the most vital part of the narrative.
• Listen to your audience. They tell you what they feel without explicitly telling you.
• Find your voice. Personalities flourish on platforms, find yours.
• Look at your worst practices. That’s where there is most room to improve.

So… what works where?

• Facebook: Short, emotional, worthy of a share

“On Facebook, NowThis mostly does video - and shorter and shorter video. These days often 10-20 seconds.” On FB a view is 3 seconds into the video. Use A/B testing.

• Twitter: Speed matters. Live events & reporting flourish. Mix of text, photo, video, gif. Can successfully link back to site.

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• Snapchat Discover: Highly visual, short quick headlines for 16-25 year olds

“I often joke that Snapchat Discover is like the Harry Potter-newspaper. It’s very resource demanding, most people I know who work with it have rings/bags under their eyes.”

• Instagram: Highly visual, leans lifestyle, sourced from the platform.
• YouTube: Deep dives, explainers, personality-driven.
• Various “stories” products: Experiment! Personality driven, can link back.

To understand what works, think like a user:

• Would I share this on my feed?
• Do I actually care about this story?
• What’s the most compelling part?
• What emotion am I trying to convey?
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• And, if you wouldn’t share the story to your own feed it’s useful to ask yourself: why wouldn’t you?

"Emotions tend to drive shares on all platforms. There’s got to be some sort of reaction you had from the story that you can use when pushing it to an audience."

"It’s useful looking at where in the story you get bored."

As for the kind of employees NowThis is looking for, Frank said: "We are looking for employees who just “get” social, that is easiest to determine by just going to their social media feeds. My team members can do everything and what they don’t know how to do they’ll go figure as they like to learn. We look for digital natives but that’s not necessarily about age, it’s about mindset, and people who just “get” social. New media stars can write, shoot, do everything."

Editorial + data=BFFs

We began to have this editorial check list for what works and what doesn’t work. It enabled us to back away from topics that neither we nor our audience felt passionate about.

So get your programmers on your editorial team, our two teams go to lunch together and are in constant conversation via Slack etc.

Measure success by looking at failures:

1. Focus on the bottom-performing stories and look for clues
2. Have the right conversations
3. Propose a solution
4. Test
5. Create best practices
6. Repeat

When to join a new platform:

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2. Determine your goal. Traffic back to site? Engage new audiences? Just an experiment?
3. Team bandwith. Determine the "lift" of testing on a new platform.
4. It's okay to start small! Give someone a project... Start small. Start with 1-2 people, someone already dedicated to it.

A few other interesting points form Frank's talk:

Recently we brought on two people from Reported.ly, Andy Carvin and Kim Bui. And that’s amazing.

We have a slack-room called breaking news, the first person to spot something alert everyone.

When the terror attack in Manchester happened, everyone had left work. One of our producers who was at home recovering from tonsillitis cut the video like a champion, our news editor headed into our HQ like fast where we have the best internet connection and could redistribute etc, we had people going through social and checking for permissions etc. It was a big operation.

Defining a content strategy is the hardest part when launching a new journalism start-up, according to the title of a speech at a recent journalism event. So just how do you go about creating a successful one?

Sebastian Horn is the founding editor and head of Ze.tt - a new online journalism platform by the publisher of Die Zeit and Zeit Online in Germany.

According to this piece by Nieman Journalism Lab, German legacy publishers are chasing millennial audiences by launching brand new, more targeted products. “We didn’t want to alienate core loyal readers with sudden content for younger audiences. So we started a whole other product to cater to young people where we can try new things, ‘move fast, and break stuff.'”

Horn, a former community and social media editor at Zeit Online, was brought in to create and manage one such brand: Ze.tt, launched in beta in July 2015. At mxvpm加速中心网站of the Norwegian Online News Association (NONA) recently, he shared some of his insights from building a journalism start-up and defining a successful content strategy.  

What we have learned at Ze.tt:

• Deciding what NOT to do is key. E.g. We’re not on Snapchat Discover
• Look at the data and use the insights for continuous development
• Make sure your team understands your content strategy
• Keep engaging with your users
• Do what you love
• Defining your content strategy is the hardest part.

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• What is your target audience?
• What topics do you cover?
• How do you excite your audience?
• How much content do you publish?
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• What is your voice as a brand?
• What is your revenue model (this obviously influences your content strategy) ? At Ze.tt we’re still pretty old school, our revenue model is built on reach.
• Who’s on your team – this should influence your content strategy heavily. The youngest on our team is 22, I’m 32 and one of the oldest on the team.
• Who are your competitors?
• Who is your inspiration?
• How do you measure success? It’s important to define what success is: visits, influence, numbers, reach, engagement etc.

A successful story for Ze.tt

“With every story, we try to relate it to young people’s lives and what are they supposed to feel emotionally when they read the story,” Horn explained.

He added that stories about love, friendship, relations etc are the kind of stories Ze.tt is most successful with – and stories related to happiness “as there is a lot of anxiety in our society”, but Ze.tt sometimes also has success with political stories.

If one of its journalists has a good idea for a project, the management will often clear a week for a person to work with the project - e.g. to create a podcast.

A person in the audience, NRKbeta’s Anders Hofseth, asked Horn how being owned by an old, traditional publishing group was like.

“They are very happy with what we do, as so far we have been successful. As a start-up, you need to prove there’s a path to profitability, and, so far, we’ve proven that so they leave us alone for most of the time now,” said Horn.

He added that the biggest advantage with Ze.tt’s owner set-up, with being part of a big publishing group, is that you have all the support you need and can rely on an existing infrastructure and lots of expertise within the publishing group.  However, it is so important to protect a small, young team such as Ze.tt’s when it is growing, and Horn felt the best way to do that was by being separate operation (as Ze.tt is).

This week VR Film Director and 360 stereographer Jannicke Mikkelsen was named one of Norway’s 50 most influental women i tech. I was privileged to hear her give a talk a few months back on producing Queen & Adam Lambert's #VRthechampions.

The full version of British rock band Queen's first concert film in VR, shot in front of an audience of 15,000 fans live in Barcelona in May 2016, will be shown in its entirety at the Tribeca Film Festival in April 2017 (following a limited world premier at the Tribeca Virtual Reality Arcade at Westfield World Trade Center in November).

But I was privileged to get an introduction to the amazing immersive concert experience when Mikkelsen, the film’s producer, gave a talk on this during a meeting about VR, 360video and journalism/storytelling recently. The meeting was organised by the The Norwegian Online News Association (NONA), mxvpn.org - MxVPN加速中心-【唯一官网】-网络加速器- …:2021-8-10 · mxvpn.org has registered on 2021-03-10 and has updated on 2021-08-10 and will expire on 2021-08-10.This domain is 10 years old. mxvpn.org opened on 10.3.2021 and this domain is 10 years, 5 months old. We see that mxvpn.org is using Google Adsense to monetize and , 552306 Alexa Rank and Country rank shows us how good and useful this site is..

Basically, the production required inventing many of the key tools of production from scratch as well as extensive planning.

For the purpose of filming the concert in 3D, Mikkelsen's team created an inventive construction of lots of small Go Pro-cameras.

“The problem with Go Pro is that each Go Pro acts like a little computer, and it is very hard coordinate a lot of Go Pros simultaneously. So we added Raspberry Pies,” said her dad in an add-on to her presentation, as his IT-company also was involved in the production - which additionally required Mikkelsen’s team to write a new software to make the whole production setup work.

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On her homepage, the VR-film is introduced in the following way:

“VR The Champions is the title of QUEEN + Adam Lambert’s first live-concert film in virtual reality. This unique VR film gives the viewer a concert experience like no other. The film offers everything from front row access to the ultimate on-stage experience together with the band. Captured in flying 3D-360 the viewer is taken on a unforgettable journey hovering above the audience and flying along side Queen guitarist Brian May, Queen drummer Roger Taylor, and lead singer Adam Lambert, performing on the grand stage of Barcelona’s Palau St. Jordi.”

As it happens, Queen guitarist Brian May is also an astrophysicist with a long-standing fascination with 3D-imagery who launched his own, wallet friendly Owl-viewer, a good alternative to Google’s Cardboard 3D-viewer, last year.

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It seems the inventive Go Pro-construction and the slew of Samsung phones the production team travelled with could easily be confused for terrorist equipment as they had a hard time getting through the customs in Spain.

The Spanish custom officers were not big on English, so it was only the combination of the team wearing Queen-T-shirts and one of the custom officers following Brian May on Twitter that got them through customs in the end.

After plenty of initial confusion and communication problems, one custom official pointed at the team’s T-shirts and said something to the tune of “Queen 3D-360 tour Barcelona” and they were let go, as apparently the custom officer had seen Brian May tweet about this concert.

By the way, Mikkelsen is also a terrific speaker that I would highly recommend on the topic of VR-storytelling, her pervious work includes VR-productions for David Attenborough and various films, and I was so taken in by her talk that I almost forgot to take notes (which is unusual for me, who sometimes even catch myself taking notes in personal conversations with friends).

Is 2017 the year Virtual Reality (VR) journalism will take off? At a recent event two Norwegian publishers shared their insights and exeriences from working with VR-journalism.

«The most exciting thing about VR is to be able to share the entire experience, not just elements of it,» said Eirik Helland Urke, Head of VR at Norwegian publisher Teknisk Ukeblad (TU), Norway's leading engineering magazine, during his talk on TU, VR- and 360° video at a recent event organised by The Norwegian Online News Association (NONA).

TU has been using VR- and 360° video as part of its journalistic tool box for a few years, and launched a separate VR-section in the summer of 2015 with content adjusted to being viewed with VR-goggles/headsets (though by TU's own account, since so few have this type of equipment yet, the content can also be viewed in a web browser).

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Being a popular engineering magazine, TU finds that some of its most popular VR- and 360° videos are ones that enable the viewer to explore and experience great engineering, be it impressive cruise ships, robots, cars, bridges or seeing the world from amazing airplanes.

«VR requires a whole different mindset,” said Urke, one of Norway’s most innovative multimedia producers and an experienced press photographer. As an example he mentioned how with 360° video you can’t just zoom in, you have to be where it happens, and you can certainly not position yourself at the back of the concert hall. Urke has worked with the 360-format for more that ten years, but it was not until 2015 he felt VR-technology as such was starting to become mature enough for a wider audience.

During his talk, he explained that Samsung Gear View is the camera TU uses the most for VR- and 360° video, while Hero4 is the most advanced such camera the newsroom uses. In addition, he said Nikon is just out with a camera that theoretically is supposed to work for iPhone, but he has found it to be a bit “buggy” - and the fact that it automatically stitches images together can be both an advantage and a disadvantage. 

Urke said VR-journalism is no obvious money making machine in Norway today: “These are still very early days both in terms of audience and production, but the fact that we received funding from Google has allowed us to use more resources to experiment with 360° video and VR.” He explained that TU’s main source of revenue from VR today comes from content marketing.

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• Using it to explain how the maelstrom worked when introducing a slow-tv production from mxvpm官网 the world's strongest maelstrom (“Saltstraumen minutt for minutt”). An blog post on how NRK worked to produce the documentary can be found here (in Norwegian)
• Equipping NRK’s foreign correspondent Morten Jentoft with a 360° video camera in Ukraine, where among other things he used it when visiting a woman at the frontline in Makijivka in Ukraine.
• Using it to convey the feelings of getting back to school on your first school day after a break in a promo for TV-series “Jenter” (“Girls”)

Still “…the push from the technology companies will not make 2017 the year of VR, either. VR and 360° video will only go mainstream when people are starting to have great experiences and start to talk to each other about them. That is where journalism should play a pivotal role, Ståle Grut the acting editor of the Norwegian Broadcasting Corporation’s R&D-lab, NRKbeta, concluded in a recent piece for Nieman Journalism Lab, published after his talk on NRK and VR-journalism at the mentioned NONA-meeting (the examples of cases where NRK has used VR and /or 360° video is taken from his NONA-talk).

“…After spending countless hours of watching VR and 360° content the last years, it strikes me that too many journalistic endeavors lack the key ingredients of good stories and good storytelling — which is quite an amazing feat for a profession built around the two. With VR, we need to abandon almost everything we know about traditional media production. This is like video games. Or theatre…”, he wrote. He said that in his opinion, the BBC is far ahead of others here, and highly recommended BBC’s eight tips on producing VR before setting out to do it yourself .

Read Grut’s full piece for Nieman Journalism Lab here.

Imagine a place where cats are prohibited, as is dying, it’s polar night 24/7 several months a year, the streets have no names, carrying weapons are mandatory and permanent residents are still subject to alcohol rationing.

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Thus said a hotel bartender in the hotel we were staying in in Longyearbyen while on Svalbard late last year, and the sentiment rings true to me.

It must be said that I was only in Longyearbyen for about 48 hours and attending a conference on science communication most of the time while there, so my experience of the place was limited - but it was still the most exotic place I’ve been for a very long time.

I had no idea you could find a place that was so different from the rest of Norway that is still technically a part of Norway, even though the Svalbard treaty limits Norway’s right to collect taxes there and there are other ways in which the archipelago operates under slightly different laws and regulations than the Norwegian mainland.

It’s polar night four months a year on Svalbard, and in contrast to a place like mxvpm官网, where you still get a few hours of daylight even in the darkest part of the year, it was just pitch dark all the time while I was on Svalbard.

Pitch dark and very quiet – only about 2000 people live in Longyearbyen (2654 at the start of 2016), where I was staying. As you might have heard there are more scooters than cars there, and even at the end of the main street in the middle of the city, where I was staying, it felt rather desolate.

At the same time, I felt I was surrounded by very powerful nature – the silence was not negative, just very different from what I’m used to – and it was a pity that it was so dark while I was there as I would have loved to see more of that nature. As it was, I only caught glimpses of it.

Perhaps because of the quiet and total darkness I slept exceedingly well on Svalbard, in fact I can’t think of any place in the world where I have slept better, but don’t think I’m cut out for living with polar night 24/7. However, I have promised myself to come back at a different time of the year when there is light (though I’m told that as well can be 24/7).

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A very unusual thing about Svalbard, at least to me, is how much it’s shaped by its history, and shaped by its unique nature and biodiversity status.

One of the oddest things about Svalbard is its alcohol laws, which I understand is shaped by its past as a mining settlement.

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As for producing alcoholic beverages on Svalbard, after substantial lobbying a new law was passed by the Norwegian Parliament as late as July 2014 which enabled Svalbard Bryggeri, the world’s northernmost brewery, to tap its first beer in August 2015 – brewed with glacier water. They make an interesting IPA (a bit too fruity for my taste), a nice Stout and a Lager (Pilsner) I didn’t sample.

Many of Svalbard’s companies had their own currencies until recently . In the old days, workers would get their payment in the companies’ own currency only, a currency they could use only on Svalbard, and the money would only be exchanged to Norwegian kroners when they left Svalbard for good.

Cats are strictly prohibited on Svalbard as the archipelago is home to abundant Arctic bird populations and cats pose a problem for the bird life.

The streets in Longyearbyen truly have no names,  they simply go by numbers.

Carrying a firearm is mandatory most everywhere on Svalbard, due to the threat of meeting polar beers, save in the center of Longyearbyen. If, as a tourist, you venture into an area where you may encounter polar beers, you must bring an armed guide.   

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You cannot choose the colour of your house, houses must be painted in colours that compliment Svalbard’s nature and before you paint your house you must obtain a permission.

Dying has been banned in Longyearbyen since 1950 (!) because the bodies do not decompose (due to the permafrost), and pregnant women return to the mainland to give birth.

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We were lucky enough to get a guided bus tour of Longyearbyen while there, with an excellent guide, and did get to explore a few museums and get the background story on key areas and historic buildings – even if it was pitch dark.

That, by the way, was probably the most exotic sightseeing I’ve experienced in a long time as well, in fact I’ve never done a three-hour sightseeing spent, save in the museums, driving through near complete darkness, but the guide truly was excellent.

So, I just must come back in one of the lighter months, perhaps come summer…

This summer saw the launch of a new bloggers' code of conduct focused on changing the unhealthy body image obsession of leading bloggers, and inspiring bloggers to blog more sensibly about issues such as health, food and fitness in order to be better, healthier role models.

Have you posted any anorexia inducing fitness blog posts with glam photos and ascetic dietary advice recently?

If so, a new Norwegian bloggers' code of conduct is aimed at getting you to take a more sensible, common sense approach to blogging about such issues.

Now if you read this blog you’re probably not one of these popular lifestyle bloggers this code of conduct is aimed at in the first place.

But its launch says a lot about the changing (social) media landscape, and how the image of what a blogger is has changed with it.

«Is your blog really a blog if it has no pictures of shoes on it?» Back in 2010 I blogged about how blogger and author Ida Jackson told Oslo’s first Twestival that she often was met with this question when she, a very successful «traditional» text-based blogger, was invited to give talks to to senior high school students in Norway about blogging.

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These days, Norway’s top earning bloggers are mostly lifestyle or glam bloggers who write photo-heavy diary like blogs on personal fitness, dieting, fashion, design – and shoes. Some of these have reported annual incomes in the region of 1 million Norwegian kroners (about £109K with today’s currency rate), often from ads and sponsored content.

And with the increasing popularity (and media coverage) of this kind of blogs, the meaning of the term «blogger» has more and more become associated with glam bloggers rather than what to certain age groups are seen as «old school text-based bloggers» - if they are aware of this kind of text-based blogging style at all.

Enter the new «common sense» bloggers' code of conduct, launched by a group comprised of lifestyle bloggers, media company Egmont publishing, psychiatrist Finn Skårderud and representatives from blogging company United Influencers and media company Bonnier.

The initiative has been met with both praise and criticism. Praise for trying to address the blogging style of what many see as dangerously unhealthy teenage role models, criticism among other things for whether such a code really is needed in the first place – and for whether it was launched by people with vested interests.

The criticism it has been met with is not so dissimilar to the one previous attempts at launching any sort of bloggers' code of conduct has been met with, from early attempts to launch a code to regulate how glam bloggers’ present sponsored content - and all the way back to the debacle surrounding Tim O’Reilly’s attempt at launching a code of conduct for bloggers back in 2007.

But with the rise of often young glam bloggers, at times with heavily sponsored content and plenty of product placements, who inspire scores of very young and impressionable readers, is the «blogosphere», and a «blog» for that matter, really what is used to be? The old, unwritten code of conduct of "old-school" bloggers (of transparancy, always crediting your sources, linking out etc) is certainly not one this new school of bloggers abide by.

Here’s a quick translation of the key headlines of the new "Common Sense" code of conduct so you can judge the initiative for yourself (any translation inaccuracies is all down to me, you can find 飞刀加速器-免费注册飞刀网游加速器【官方网站】:手机号码： （若收不到验证码请更换ie浏览器尝试或联系客服）):  

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1. Avoid writing how much you weigh, BMI, calorie intake, waist circumference, arm circumference and similar numbers. Remember that you have young readers that compare themselves with you.
2. Avoid being too rigid when writing about the positive or negative aspects of a single food or a lifestyle. Remember that you write from your own experience and not a professional one. What is good for you is not necessarily good for everyone else.
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4. Feel free to share food and fitness inspiration, but be good at emphasizing whom it is meant for - and that not everyone runs as fast, weighs as much or need to change anything. Remember that you have no control over who is reading what you post online. Even if you have a core group of regular readers who comment, you also have readers who are younger and older, healthier and sicker.
5. Focus on the pleasure of exercising rather than how far you run or how many repetitions you take. Remember that you don’t have to write about every time you exercise in order to share fitness inspiration. If you post a fitness program, remember to explain who it is created for and not.
6. When writing about food, feel free to share pictures of your cooking, table or meals, but be conscious of the impact of posting photos that show the size of your portions. Show particular consideration if your own portion is small.
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8. Be  aware of the total amount of images you put out there that is focused on your body. A body in a bikini is natural on a beach, but consider the scale of what is natural in other settings. Show what is behind the facade and post realistic images of yourself once in a while.
9. Be cautious about sharing information about your cosmetic surgery. Acquaint yourself with what the law says about marketing cosmetic surgery
10. If you are approached by readers who say they are ill or are having a difficult time, send them to professionals. “Mental Health” has a free 24/7 telephone helpline for people who need someone to talk to. Phone: 116 123 Those who find it difficult to talk to someone can get help in writing via Mental Health's online service.

Here are 10 female speakers that would be brilliant speakers for your next media event.

Recently I found my name on this amazing list of «103 speakers you need at your next journalism event to avoid all male panels», compiled by Journalism.co.uk’s Agbigail Edge.

I was very honoured to be included in such amazing company, I love the initiative «to relegate all-male panels to the Mad Men era where they belong» - and there are quite a few other names I would like to add to such a list.

Naturally, the list predominantly includes British and American speakers, but Abigail’s brilliant initiative had me thinking that we need such lists for Norway, Sweden and Denmark too, as: 1) Scandinavian, and especially Norwegian, media are at the forefront of online innovation, and 2) we have a lot of very competent female media leaders and speakers here.

I’ve started to make plans to create such a list for Norway with a collaborator or two, but in the meantime – here are  10 Norwegian female speakers who have impressed me while giving talks to an international audience on issues on or related to journalism and the changing media landscape.

I’ve had the privilege to hear a great many excellent Norwegian female speakers give inspiring talks on a wide range of issues, but for this purpose I’ve only included some who have impressed me while giving talks in English on, or related to, the media industry (I might easily have forgotten names here and hope to get back with a more thorough list later).

I must admit that when I started out as a journalist I often found myself in all-male newsrooms or other all-male settings and didn’t give this too much thought. But it became more and more apparent to me that there was a major issue to be addressed here when I was covering national and international media and tech conferences. Looking through my photos from these events they were almost exclusively photos of men in suits.

In other words, the speaker line-up of left a lot to be desired in terms of diversity, both in terms of the lack of women speakers but also in terms of more diverse speakers in general. It was also an issue I became increasingly more aware of when organising major media conferences myself when I was head of The Norwegian Online News Association (NONA).

Abigail’s list of «103 non-male speakers you need at your next journalism conference» includes two Norwegian women, mxvpm加速中心网站, development editor of Sunnmørsposten, and myself. I was privileged enough to hear Liv give an impressive (and highly entertaining) talk during NONA16, just a day before this list was published, so it was great to see her high up on this list at no 16.

In addition, here are 10 other Norwegian women speakers who’ve impressed me while giving talks on the media industry or media related issues to an international audience:

• Ingeborg Volan, current president of Norwegian Online News Association (NONA), Development editor at Adresseavisen, former Head of Social Media at The Norwegian Broadcasting Corporation (NRK).

• Bente Kalsnes, PhD student researching social media and politics, long time blogger, media columnist for weekly newspaper Morgenbladet, former journalist and community editor, one of the founders of Girl Geek Dinners Oslo

• Ida Jackson, advisor at Netlife Research, a content-driven digital design agency, author (including a book on social media), one of Norway’s best known bloggers, columnist for Dagbladet.

• Ida Aalen, advisor and UX-expert at Netlife Research, columinst for Dagens Næringsliv’s media section, author of two books on social media, long time blogger, former board member of NONA

• mxvpm加速中心网站, head of mobile, Aftenposten

• Hildegunn Soldal, digital development editor Dagbladet and Aller Media, former executive producer multimedia at The Guardian, former board member of NONA.

• Kjersti Løken Stavrum, Secretary general of the Norwegian Press Association (the organisation that administers the press complaints process in Norway), former editor of Aftenposten and KK

• Jill Walker Rettberg, professor of Digital Culture, University of Bergen (UIB), author of several books on social media, long time blogger, worth following on Snapchat for news on social media research and how researchers can use Snapchat

• Runa A. Sandvik, director of Information Security at The New York Times, Tor Advocate

• Deehya Khan, Emmy and Peabody Award winning Documentary Filmmaker, #Banaz A Love Story. #JIHAD. CEO of production company @Fuuse. Founder of @sister_hood_mag

Now this is to name but a few, just to get started. There are, as I mentioned, many more who should be on such a list – but I feel I need to get others involved in the project in order to make a more comprehensive list as we’re all shaped (and limited) by our experience, background and networks.

It must also be said that in a brilliant initiative, Women Speakers is continuously compiling an extensive list of Norwegian female speakers by way of crowdsourcing/self-reporting – and even though that list is more geared towards tech and marketing, that is absolutely an initiative to be inspired by.

Below, a shot from Ida Aalen (left) and Ida Jackson's (right) brilliant and inspiring talk during Webdagene 2014 on making a once doomed online encylopedia succeed online:

The image that «crappy content» does well traffic wise is simply wrong, and how Facebook dominates traffic is changing user behaviour, the economics of content and more, said Tony Haile, former CEO of web analytics company Chartbeat, during a keynote in Oslo recently.

Haile, founding CEO of Chartbeat, recently gave a keynote  on «What data tells us about the world of platforms» during the annual conference of The Norwegian Online Association (NONA) in Oslo.

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«There are five things media companies do: create, host, curate, distribute, monetize. Of these five, Facebook now does four. So it is worth thinking about what that means as we go forward as an industry,» Haile said, and went on:

No one metric to rule them all

One of the things we find is that when talking to analysts they say there is no one metric to rule them all. They have to use a lot of different metrics and put it all together, but when they tell that to the commercial side of things it is as if they are talking different languages.

Often the people on the commercial side talk of a singular metric, and they end up using just one metric as a report card and that causes problems.

One such «report card» is page views, and that causes problems – among other things because most page views get extremely short exposure and have a massive bounce rate.

Viewability restores your faith in humanity

With the onset of viewability [an online advertising metric that aims to track only impressions that can actually be seen by users], this created a big change on the ad side because it matters what people do after they click, it matters if they read the content.

And when you look at that overview you get when you measure such things, it restores your faith in humanity. If you look beyond clicks and look at what gets reads but not clicks, it gives you a very different dataset.

It’s about the kind of data you choose: If you’re actually looking at the data of what people are reading and what they’re engaging with you’ll find that the image that «crappy content» does well traffic wise is simply wrong.

Page views on its own is a very problematic metric.

Zero correlation between shares and reads

So what do we have if not page views? We have social media. But there is zero correlation between the amount of shares and the amount of reads, between what people share and what they read.

Haile shows us an article from The Atlantic from March 2015 that did really well traffic wise , «What ISIS really wants»,  and tells us 60% of the traffic came from mobile (which proves people will read long stories on mobile). There was a distinct long tale effect, the article saw new spikes in traffic after e.g. the Paris terror.

«Twitter doesn’t drive meaningful traffic»

Desktop and mobile is not zero sum. Facebook dominates traffic. Mobile traffic often equals social, and social often equals Facebook – Facebook utterly dominates.

This is often a challenge for the news industry as we like Twitter, but our audience is on Facebook. According to Haile, Twitter doesn’t drive meaningful traffic. Facebook gives instant traffic boost, but Google stabilises traffic over time.

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The total amount of attention is the closest metric we come for measuring quality.

«Of these five things we do, distribution is now very much in the hands of Facebook – and it’s actually starting to change user behaviour on sites,» said Haile.

People come from social apps and trust the apps more than they trust the stream, and that’s challenging.

Facebook changes the economics of content

It causes trouble for how we think about the economics of content because content [in the media industry] has always been bundled.

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New companies with a very different cost base are starting to pop up, they don’t have their own sites – their strategy is just to be out there on the platforms.

We have to understand the power of the platforms. It may not be worthwhile to invest all that money in this shiny new CMS [Content Management System] anymore.

Your brand needs to be within the content itself

You have to think about the quantifiable value of your brand. The brand needs to be within the content itself, there is no use talking about a new logo or redesign when content can travel freely separate from your site.

The single most important thing you can to do is to nurture as many different platforms as possible as we’re increasingly moving to a platform world.

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The challenge for classic media companies is how to compete with these start-ups. Classic media companies’ infrastructure is increasingly becoming irrelevant. There are going to be new sorts of companies coming through

As a closing note, Haile said he is starting a new company this week.

«I think journalism is important for democracy but journalism isn’t being paid, and we have to solve that. I wonder if there is a broad-based solution for a subscription-based service where you’re not constantly distracted from the good content you want to read.»

More on Haile’s thoughts on the futility of the «click economy» here (via Ingeborg Volan).

How do you make a news story go viral again? Well, you call people or email them asking to share your story on Facebook, Twitter etc, right? Especially those you’ve quoted in the story.

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At least that’s what you might do if you are Mette Bugge, sports journalist at Schibsted-owned Aftenposten, and take to this brave new social media world of ours like a fish in the water:

Naturally employing every trick in the book from your almost 40 years in journalism to make the social web work for you.

Bugge will share these insights into how she works with social media and distribution during «Kommunikasjonsdagen», a big national conference for the Norwegian communications industry in Oslo today (hashtag: #Komdagen ).

I’m able to share some of them here ahead of her talk, as I was privileged enough to listen to her during a smaller, Girl Geek Dinners Oslo, event last year.

To describe what happens when a story really takes off on Facebook - or goes viral / receives a massive amount of likes and shares – Bugge uses the endearing term «Faceball», and she uses it as a verb (as in «to Faceball» or «a story Faceballs / Faceballed».)

On the photo I've shared below, she explained that she uses the term "Faceball" to describe 'when a story starts 'to roll by itself on Facebook'. It's similar to, but obviously not the same, as to "snowball" , a term I believe Doc Searls coined many years ago, mxvpm加速中心官网.

I was very taken in with Bugge’s enthusiastic talk, especially since a lot of the stories she covers have sources that are far from the early adapter crowd, such as local sports clubs, and might only be too happy to receive a friendly reminder via email or phone.

It only goes to prove that, as Jay Rosen said some time back when introducing this story on Connie Schultz: «Good journalists (of any age) are naturals at social media, if they take the time to learn the form and do it right» - and perhaps, one might add: even better when they merge their traditional journalism skills with digital journalism skills.

NB: Mette Bugge was presenting at Girl Geek Dinners Oslo in her capacity as on of the «spearheads», or digital ambassadors if you like, for Aftenposten's "Digital Spearheads"-project, read more about this here.

 

Faceball=når en sak virkelig begynner å rulle på Facebook. Godt konsept fra Mette Bugges herlige foredrag om hvordan hun jobber m distribusjon i sosiale medier under @girlgeekdinnersoslo hos @aftenposten #Facebook #Faceball #ggdo #aftenposten #sosialemedier

A photo posted by Kristine Lowe (@kristinelowe1) on Jan 27, 2015 at 10:40am PST

When Mette Bugge talked to Girl Geek Dinners Oslo on how to make a story Faceball (see this blogpost) it was also to present Aftenposten’s «Digital Spearheads»-project, launched to «increase reading and engagement by empowering our reporters» and nominated for INMA2015 awards, category "best idea to grow digital audience or engagement".

She was presenting in her capacity as one of the «spearheads», or digital ambassadors if you like. The job of such an ambassador was to be an ambassador and motivator for digital development , and the «spearhead group» was made up of more or less one reporter from each department in the newspaper.

Crucial to the success of this project, Aftenposten-journalist Hanne Mellingsæter told the annual conference of Norwegian Online New Association (NONA) last May, was that the journalists in each department could identify with «their» digital ambassador.

The project was introduced like this in the nomination text for the INMA 2015 awards:

«Our challenge: How do we educate and empower our reporters, so they can make more visual, interesting, stickier and better digital journalism? How do we create a culture that encourages out of the box-thinking and an experimental approach? And how do we make sure that better digital storytelling results in more people using Aftenposten’s products more often - and spend more time on each visit?

«Historically, we have tried various approaches in order to increase the digital competence and build a truly digital culture in our newsroom. Honestly, most of them with limited success.

«Solution: This time we decided to do it differently by establishing a group of “digital spearheads”. We picked one reporter from each department who were asked to experiment, learn and share by using new tools, and making and presenting our content in new ways.

«The "spearheads" should be both front-runners and provide support for the other reporters in the department. This group meets every week to discuss challenges and methodology. From the beginning, the idea has been to spread the techniques and tools that we see have an impact on reading and engagement.» Read the full nomination text here.

The days of taking «the early adopter approach to digital transformation», by bringing in early adopters to engineer digital transformation and perhaps train the rest of the organisation, seems – luckily – to be long gone. In this day and age it takes the concerted commitment of the entire organisation.

Now as to to what extent that really is happening, I’m uncertain. I’ve heard of at least one other news organisation where the initial result of setting all the «most digitally skilled» to train those not so skilled or inclined was to stifle innovation, so all stories of success in this respect is heartening.

Key effects of the «Digital Spearhead» project per May 20015:

- Increased digital skills: massive increase in editorial staff mastering various digital tools and systems, resulting in better articles and more effective production

- Building a digital culture: increased adaptability, higher motivation and a more widespread eagerness to improve oneself

- Improved reading time on selected articles

- Better Google-ranking

- Improved click-through-rate

- More shares in social media on selected articles.

This Wednesday Schibsted-owned Aftenposten published all op-eds and letters to the editor that had been submitted within a 27 hour interval, both in print andmxvpm官网 The newspaper explains the stunt here. (in Norwegian).

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Even though it took me until this weekend to find time to sift through the six op-eds and 78 letters to the editor, and I didn't read every single one of them, I read more, and from more varied perspectives than in a long time. Although Aftenposten has been mxvpm加速中心官网, to some extent rightly, for giving the stunt the tagline  "What Norwegians really think", which the stunt really can't be said to fully represent, I still think it served to broaden the debate, or public discourse if you like, in a healthy way.

A fair share of the news and opinion I read I get via blogs and social media, and the sources are so diverse it feels unfair to call this a filter bubble, but in some respects it probably is (due to factors such as common interests, similar educational background etc). Another reason why Aftenposten's stunt was so refreshing...

 

Love this: What if no op-eds or letters to the editor were refused? @aftenposten has published all that were submitted within a 27 hours interval today - looking forward to read #media #opeds #letterstotheeditor #innovation #publicdiscourse

A photo posted by Kristine Lowe (@kristinelowe1) on Feb 16, 2016 at 11:45pm PST

There are now more mobile devices than people on earth: What does that mean for journalism, for digital design and for our lives?

For one, «print newspapers might outlast websites in their current form because websites are changing so fast», David Ho, Wall Street Journal’s Executive Mobile Editor, predicted  during a talk on mobile journalism and responsive design in Oslo this week.

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«We are moving towards a world where there’s a chip in everything...  A world with more data collection and less privacy, and if you really want privacy you have to go out of your way to get it,» he said.

We’ve been talking about that privacy challenge for so many years now that it’s hardly news.

But I think it is as if we’ve seen the overall mobile trends for a very long time, while the implications for how we live our lives (and consequently for the news industry) have  only come into full focus more recently. As a result, I found the talk by Ho, organised by the Norwegian Institute for Journalism (IJ), interesting - even though much of the things he talked about were not all that new.

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I am aware that David Ho also was the keynote speaker at last summer’s Newsrewired in London, so I’ve summarised the points from his talk in Oslo I found most interesting in a bullet point list to make it easier to scan for new/old insights.

At the start of his talk, he had everyone in the room, mostly media folks, unlock their smartphones and hand it to the the person sitting next to them: An experiment which had many people in the room feeling decidedly uncomfortable.

He used this experiment to illustrate how «we are our phones». Our smartphones hold our contacts, our family, friends, work documents, email, photos –  they organise our entire lives.

We’ve never had «a technology this personal and this intimate. So when we in the news industry send news to mobile we send it to a very personal sphere,» he said.

Some of the insights Ho shared from his work (in the US):

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• Mobile is social and social is mobile. The vast majority of Facebook’s revenue comes from mobile.

• We see a major shift to mobile. At the start of 2015, 39 of the top 50 news websites had more traffic from mobile than from desktop. The vast majority of data traffic on mobile comes via apps, not the web.

• Mobile news users skip home pages and arrive sideways. One place desktop is still holding on: At work, at the office, a place where people still go to frontpages.

• Tech companies focus on platforms and app-to-app «deep linking». We also need to think about how apps talk to other apps and go directly from one app to another with no website inbetween

• Mobile news sites tend to be high traffic, low engagement. People read one story then leave.

• Apps are different: Lower traffic but very high engagement, people who use apps stay. The time is what’s important on mobile.

• Mobile is a battle for time. So the challenge is how do you get people to stay.

• Tech is becoming personal, contextual, aware of behaviour, habits and location. It anticipates you.

• Interfaces are evolving beyond screens to focus on voice and gesture control.

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• Advertising doesn’t work as well on mobile for most people. Native ads are definitely the trend, definitely working better than traditional banner ads, but advertising is work in progress on mobile.

• If your content is good enough people are willing to pay for news on mobile, but it has to be unique. Subscriptions are a major part of WSJ’s strategy – but a lot of the news provider's content is stuff people rely on for their work.

Ho also shared his 50 favourite apps for journalists in 30 Minutes, and has later shared those slides on Twitter:  Journalism Apps slide 1, Journalism Apps slide 2, Journalism Apps slide 3 & Flappy bird lessons for news.

 

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War, controversy, public outcry, murder: Now that Belgium’s De Persgroep is set to buy the remains of what was once Monty’s Mecom a very coulourful chapter of European media history is about to end.

Danish employees are, understandably, reported to be relieved, now that the very drawn-out sales process finally seems to be coming to an end and Dutch competition authorities have given the  all clear for Belgian family-owned media company De Persgroep to go ahead with its acquistion of the remains of Mecom, comprised of the Danish media group Berlingske and the Dutch media group Wegener.

However, even though much has been made of the fact that De Persgroep, being family-owned, is a much more "palatable" proprietor than former Mecom-boss David Montgomery (with his reputation as a "consistent cold-blooded cost-cutter")  Villamedia.nl reported a few months back that De Persgroep's rein will start with cost-cuts (though these might primarily affect the Dutch operations where there would be major synergies between Wegener and De Persgroep's existing operations).

As for Mecom's colourful history, that's perhaps worth revisiting later: but it's fascinating to think about how much has happened these last eight media years...

For a nethead and digerati like myself, 2014 was a year of ironies.

For one, if I was to name the go-to-tool that played the most pivotal role for me at work last year, it has to be post-it-notes -  and then there was that whole mindfulness business.

I guess it’s a occupational injury of sorts that I often (mostly for fun) sum up my personal year in a headline akin to how I used to sum up media or technology years when that was my professional beat.

But most of the time I think I refrained from publising those more personal headlines, though they often corresponded with the work I was doing. E.g. I think I dubbed my 2011 the year of iPad and anti-social sharing because the device became so key to my work and life that year and yet I found my social media use to have become rather anti-social compared to what it had been before because I did most of the sharing via apps like Flipboard and Hootsuite – which created very a different, much less social, communication mode for me in a busy worklife.

And last year, I sort of re-discovered and came to lean heavily on post-it-notes - of all things.

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I did check out a few online tools that could be used for the job, but especially when working in groups I found post-it-notes to be an easy, flexible and useful option.

Besides, over the last few years I’ve found more and more that for certain uses I prefer pen and paper to digital tools because the former give me a very visceral feeling of thinking with my fingers.

So much so that I think my first "work related" purchase this year might be a flip-over for my home (which obviously will come out of my own pocket).

I’ll readily admit that this sense of sometimes "thinking better" when working with pen and paper is an intuitive feeling, but this experience is actually supported by science: Scientist have found that writing by hand does strengthen the learning process, among other things.

But it’s definently not, at least for me, all kind of learning and thinking that is best done by hand – very far from.

I strongly prefer writing blog posts, articles and most other such things, in fact doing most of my writing, on a computer connected to the internet. But I find that when structuring large amounts of information, like when working on the architecture of a big web site or writing a book, pen and paper can come in really, really handy in certain stages of the project.

Until I find less intrusive solutions than FitBit and Moves, I shall also do most of my lifelogging in a good old fashioned notebook (I do of course fancy a smart watch, but rationally I know it will drive around the bend unless I can find one that runs on what Amber Case calls mxvpm加速中心官网) .

Talking about life logging, I’ve also worked hard to turn my life around / change my lifestyle in 2014. That’s were that mindfulness business comes in. Now a lot of people will tell you how delightful and calming and all kinds of wonderful taking up meditation or another form of mindfulness practice is, but I must admit I’ve rarely felt more anxiety and pain than for the first year or so of getting into this stuff.

Though the emphasis is on "felt". Turns out I’ve been what therapists call "frozen" (probably since the accident I was in 20 years ago) and not really in touch with all my feelings etc. That’s part of what has enabled me to come through so much adversity and work such crazy hours for much of my life.

And getting in touch with all that stuff again, becoming more mindful if you like, was hardly frictionless: I honestly had no idea I had so much anxiety or so many (mostly minor) physical pains.

I did and do benefit from mindfulness training and meditation, I’ve found some very useful tools in it, but I also think it perfectly sensible of whichever part of me who acted to want to be "unmindful" for long periods of my life (I’ve written more on stuff related to this process in Norwegian here).

So: Onwards. For me, the year of post-it-notes and mindfulness has definently meant progress. That may sound counterintuitive, but essentially the year has made me a more balanced person - or a better version of myself. 

This Friday the very last edition of The Journalist’s 98 year old print magazine was published, thereby ending a chapter in Norwegian press history.

Due to the general decline in media advertisement and an increasingly difficult financial situation, the trade journal for Norwegian journalists, owned by the Norwegian Journalist Union, will cease to exit and the news organisation Journalisten BA will stop operating as an independent organisation and become a division of the union. The website journalisten.no will keep on covering the media industry, but with a reduced staff after two of its full-time and one of its part-time journalists have accepted redundancy deals. This leaves the website with an editorial staff of three full-time journalists and one writing editor.

The Journalist is the last of two Norwegian media magazines throwing in the towel, with media and marketing magazine Kampanje publishing its last edition in November after 50 years of publishing.

The Jounalist is a former employer of mine (and Kampanje a former client), and though I’m not sad, it just makes me feel nostalgic, to see the print magazine go, I am very sad to see The Journalist’s staff reduced and its independent status diminished.

The last edition of the Journalist to be printed, and to have its pages displayed on that office wall pictured:

Obituary in the last print edition of The Journalist by Drupal developers Ramsalt (journalisten.no runs on Drupal and is a client of Ramsalt):